I have an idea for a new Apple ad campaign: see title above.
Rather than this switch campaign or other “it’s not Windows” stuff, I’d like to do a time and motion study on someone going through their workday. Reading email, writing documents, handling attachments, researching on the internet, printing, etc. and see how well it all works. Then extend it out over weeks, months. Show how much more work real people can done with the right tool, tools designed around them that they can adjust to suit their work style.