This just rolls off the tongue, doesn’t it?
As counterintuitive as it may seem, this inexorably leads us to Kontra’s law:
A commercial company’s ability to innovate is inversely proportional to its proclivity to publicly release conceptual products.
[From Why Apple doesn’t do “Concept Products” « counternotions]
Actually, as the essay makes clear, it’s not counterintutive at all. How’s this?
A company’s willingness to invest in concepts that not designed for a real market underscores its inability to lead.