rebecca blood :: bloggers on blogging :: matt haughey, june, 2005:
People can make money with their blogs if they’re in a special situation:
- You have to have loads of traffic
- You have to carve out a niche that makes you the expert on whatever you talk about
- You have to talk about a single thing
- That single thing has to be something companies compete for sales over
- You have to offer a service to your readers (application, membership, features)
- You need a dedicated ad sales person to score deals
You don’t have to do all of these, but all the successful blogs I can think of hit almost all of these.
Oh. Well, that explains it đŸ˜‰
I never could specialize.
[composed and posted with ecto]