Adieu, rendezvous, bonjour Bonjour

Apple Bonjour – Wikipedia, the free encyclopedia:

Bonjour, formerly Rendezvous, is Apple’s trade name for its implementation of the IETF Zeroconf protocol – a computer network technology used in Apple’s Mac OS X from version 10.2 onwards.
[ . . . ]
Rendezvous was renamed Bonjour due to a 2004 settlement between Apple and Tibco Software Inc, as Tibco already market a product with the name Rendezvous.

Any idea why they didn’t just go with ZeroConf or something more palatable?

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