product anthropology

Interesting article on Kodak’s resurgence and how it found its market:

The company’s big decision was to focus on low-priced, easy-to-use cameras that would appeal to women, who take the majority of snapshots, rather than Sony’s forte – shiny toys for gadget-loving men.

I can’t think of any other consumer products companies that eschew flash for functionality . . . . can you?

And Nikon not even mentioned in that article . . .

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