Reading Reader Reaction – Terry Sullivan
Obtaining genuinely useful site feedback is a complex and difficult task for any Webmaster. This paper proposes a systematic, inferential approach to analyzing and improving a Web site based on reader behavior, as recorded by the Web server log files. Systematic analysis of site traffic based on log files can provide invaluable information for improving the navigability and usability of a Web site, optimizing its structure, and improving both visibility and accessibility of content.