Evolving Amazon

Amazon.com–Earth’s Biggest Selection

So the Gold Box is now holding 15 items, all as unappealing as the five we started with. I see the Gold Box as the moral equivalent of the impulse items at the checkout: a $1,300 film scanner is not an impulse buy. The prices have to get a lot better before I can get excited about any of this stuff. I like the fact that on the Internet, you can change to be whoever you think your customers want you to be. The new shipping deal — free shipping on orders of $25 or more — is great. I just can’t see buying a film scanner (and having it shipped) or a cabinet door jig from Amazon. Perhaps I haven’t evolved: I still think of them as a books and music store.

But on the upside, my associates link has netted me $.43 so far. (Thanks, John.)