out of the ashes

Press Release – Nav4 Search Engine Patch Kit 1.0 Available for Download

Based on Think Tank 23’s patent-pending Waypoint technology, which uses advanced natural-language processing to dynamically identify thematic categories embedded within Web pages, Nav4 SEPK generates in-context related-document navigation automatically.

Good news here. This is the much improved successor to the core technology that FizzyLab, my previous startup, was based on. Steve and Martin never gave up on the idea that context and relevance could be used as navigational tools. You would all be using it now, everywhere, from the desktop to the web, but for an ill-fated drive to find relationships between consumer goods and textual information.

Why this is considered the next generation of search and navigation is easy to explain when you consider where most search technologies fail. The truism “garbage in, garbage out” applies here: if the user can’t figure out what keywords will get them the results they want, it doesn’t matter how scalable the search engine is or how many documents it searches. Eliminating keywords through textual analysis and then using that information as the example to query for is where search is headed. Like the intelligent robots of vintage SciFi or Apple’s Newton technology, new technologies like Nav4 will eliminate the searching and allow knowledge workers, students, everyone to use the information they need.