Corporations and Society
Peter Barnes:
Capitalism 3.0: Preface (pages ix.-xvi)
For much of this time I was president of Working
Assets, a company that donates 1 percent of its gross
sales to nonprofit groups working for a better world.
These donations come off its top line, not its bottom
line; the company makes them whether it’s
profitable or not (and many years we were not). It
occurred to me that 1 percent is an exceedingly small
portion of sales for any business to return to the larger
world, given that businesses take so much from the larger
world without paying. How, for example, could we make any
goods without nature’s many free gifts? And how
could we sell them without society’s vast
infrastructure of laws, roads, money, and so on? At the
very least, I liked to think, we ought to pay a 1 percent
royalty for the privilege of being a limited liability
corporation. ...
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Peter Barnes:
Capitalism 3.0 — Chapter 1: Time to Upgrade (pages
3-14)
What’s more, many negative externalities
aren’t even the result of meeting genuine human
needs. The word thneed doesn’t appear in any
economics text, but it’s symbolic of our modern
predicament. The word was coined by Theodor Geisel
— better known as Dr. Seuss — in his
children’s fable The Lorax. A thneed is a
thing we want but don’t really need. As many
parents will recall, The Lorax pits a dynamic
entrepreneur (the Once-ler) against a pesky Lorax who
“speaks for the trees.” The Once-ler makes
thneeds by cutting down truffula trees. When the Lorax
protests, the Once-ler replies:
I’m being quite useful. This thing is a
Thneed.
A Thneed’s a
Fine-Something-That-All-People-Need!
Economists have no technical term for thneed; they
assume that all “demand” in the economy is
equivalent, as long as it’s backed with money. Yet
surely it would be helpful to differentiate. One can
imagine an axis running from needs to thneeds. On one end
are such things as food, shelter, basic transportation,
and health care. On the other end are Coca-Cola, iPods,
and Hummers. (Significantly, needs are generic, while
thneeds are typically branded.) Filling needs contributes
more to human well-being than does selling thneeds, yet
our economic system increasingly devotes scarce resources
to thneeds.
Why do we have so much illth and so many thneeds?
Because our economic operating system is far out of
balance. On one side, representing owners of capital, are
powerful profit-maximizing corporations. On the other
side, representing future generations, nonhuman species,
and millions of humans with unmet needs, are —
almost nothing. The system lacks institutions that
preserve shared inheritances, charge corporations for
degrading nature, or boost the “demanding”
power of people whose basic needs are ignored. Hence the
system generates ever more illth, waste, and
ever-widening disparities between rich and poor. ...
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Peter Barnes:
Capitalism 3.0 — Chapter 2: A Short History of
Capitalism (pages 15-32)
Enclosure, in which property rights are literally
taken or given away, is half the reason for the
commons’ decline; the other half is a form of
trespass called externalizing
— that is, shifting costs to the commons.
Externalizing is as relentless as enclosure, yet much
less noticed, since it requires no active aid from
politicians. It occurs quietly and continuously as
corporations add illth to the commons without permission
or payment.
The one-two punch of enclosure and externalizing is
especially potent. With one hand, corporations take
valuable stuff from the commons
and privatize it. With the other hand, they dump bad
stuff into the commons and pay
nothing. The result is profits for corporations but a
steady loss of value for the commons. ...
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Peter Barnes:
Capitalism 3.0 — Chapter 4: The Limits of
Privatization (pages 49-63)
The corporation is an externalizing machine, in
the same way that a shark is a killing machine. There
isn't any question of malevolence or of will. The
enterprise has within it, as the shark has within it,
those characteristics that enable it to do that for which
it is designed. — Robert Monks, 1998 ...
Propertize, But Don’t Privatize
Simply turning the commons over to corporations,
without compensation or further ado, is like putting the
fox in charge of the henhouse. There’s no guarantee
the corporations will preserve the asset, much less share
its benefits widely. We’re asked to believe that
corporate owners will do the right things, either because
it’s in their self-interest or because
they’re socially responsible, but historical
evidence and the inner logic of corporations suggest
otherwise.
Nevertheless, it’s possible to propertize a
natural inheritance without privatizing it, and in the
next chapter I’ll show how this can work. The basic
idea is to turn pieces of the commons into common
property rather than corporate property. This would let
us charge corporations higher (and truer) prices for
using the commons, while sharing the benefits of those
higher prices broadly. And it would ensure that the
quantity of usage rights sold — which is to say,
the level of pollution allowed — is set with the
interests of future generations foremost in mind.
...
It’s tempting to believe that private owners, by
pursuing their own self-interest, can preserve shared
inheritances. No one likes being told what to do, and
words like statism conjure fears of bureaucracy
at best and tyranny at worst. By contrast,
privatism connotes freedom.
In this chapter, we look at Garrett Hardin’s
second alternative for saving the commons: privatism, or
privatization. I argue that private corporations,
operating in unconstrained markets, can allocate
resources efficiently but can’t preserve them. The
latter task requires setting aside some supplies for
future generations — something neither markets nor
corporations, when left to their own devices, will do.
The reason lies in the algorithms and starting conditions
of our current operating system.
The Algorithms of Capitalism 2.0
If you’ve ever used a computer spreadsheet, you
know what an algorithm is. Each cell in the spreadsheet
contains a set of instructions: take data from other
cells, manipulate the data according to a formula, and
display the result. The instructions within each cell are
algorithms.
If you think of the economy as a huge spreadsheet,
with each cell representing a producer, consumer, or
property owner, you can see that the behavior of the
whole is driven by the algorithms in the cells. Our
current operating system is dominated by three algorithms
and one starting condition. The algorithms are:
(1) maximize return to capital,
(2) distribute property income on a per-share basis,
and
(3) the price of nature equals zero.
The starting condition is that the top 5 percent
of the people own more property shares than the remaining
95 percent.
The first algorithm is what drives corporations. It
tells them to sell as much as they can, pay as little as
possible for labor, resources, and waste disposal, and
make shareholders happy every quarter. It focuses the
minds of managers every day. If they work in marketing,
they wake up thinking about how to sell more; if
there’s no demand for their product, they must
create some. If they work in finance, they worry about
margins and leverage. If they’re in labor
relations, they bargain hard, replace long-term employees
with temps, and shift jobs to places where wages are
lower. All the while, the CEO feeds sweet numbers to Wall
Street.
The second and third algorithms then mesh with the
first. It’s the combination of these algorithms
that causes the wheels of capitalism to devour nature and
widen inequality among humans. At the same time, nothing
in the algorithms requires or encourages corporations,
either individually or collectively, to preserve
anything.
This doesn’t mean people inside corporations
don’t think about protecting nature, raising their
workers’ pay, or giving something back to society.
Often, they do. It does mean their room for actually
doing such things is too narrow to make a difference. Nor
does it mean that, from time to time, some brave
mavericks don’t briefly flout the corporate
algorithm. They do that, too. What I’m saying is
that, in the great majority of cases, the corporate
algorithm and its brethren are obeyed. For all
practical purposes, the publicly traded corporation is a
slave to its algorithm. ...
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Peter Barnes:
Capitalism 3.0 — Chapter 10: What You Can Do (pages
155-166)
To build Capitalism 3.0, we each have unique roles to
play. I therefore address the final pages of this book to
a variety of people whose participation is critical.
...
POLITICIANS
Everyone wants your attention. Channel 5 is on line 3
and a powerful lobbyist is at your door. It’s hard
for you to see the forest for the trees. What can I
possibly tell you?
What I want to tell you is, there’s a fork in
the road. On one side lies capitalism as we know it; on
the other, an upgrade. You must decide which branch to
take. Your choice has vast ramifications. Very possibly,
the fate of the planet is in your hands. Trillions of
dollars are also at stake. I want you to be courageous. I
want you to choose the upgrade.
But that isn’t what one says to a politician.
What one says is, we need to reduce our dependence on
foreign oil, create jobs in America, and protect the
environment. All those things cost money, and government
doesn’t have enough. But here’s what
government can do.
- First, delegate to an independent authority —
something like the Fed — the power to cap U.S.
carbon consumption. That way, when energy prices go up
(which they inevitably will), you won’t get blamed.
Also, make sure the carbon authority pays dividends, like
the Alaska Permanent Fund. Then, when checks are mailed
to your constituents, you can take credit.
- Second, talk about jobs and energy independence in
your speeches. And push for an American Permanent Fund
financed by sales of pollution permits. Within a few
years, thousands of people in your district will be
installing new energy systems and cashing dividend
checks. You’ll be a hero.
- Finally, tell your donors not to worry. You’re
a low-tax, small-government, pay-as-we-go kind of person.
You think the environment should be protected through
market mechanisms. You favor an ownership society in
which every American has a tax-deferred savings account
and no child is left behind. ...
read the whole chapter
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