Ad Campaign Leaves Pie on Microsoft
What does all of this say about a company’s corporate psyche that it feels the need to fabricate evidence of the public’s love?
Maybe Microsoft is jealous of the genuine affection Mac fans seem to exhibit for their machines. Maybe, improbably, the company actually feels rejected by the quirky (and, as far as anyone can tell, real) people in Apple’s “Switch” ads.
But more likely, Microsoft’s latest blunder demonstrates is neither jealousy nor wounded pride; it’s pure arrogance. The company thinks it can get away with anything. This time, at least, it’s wrong.
Well, I can’t ever recall anyone saying they *loved* any MSFT product: plenty will say it’s faster or better in some other way, but never purely subjective love.
As David Pogue points out, MSFT evidently thinks we’re gullible dolts with their continued professions of ignorance of their own actions (“Once we realized . . . “).
Do the people who work at MSFT, either as employees or contractors not realize that many of their products run, for now at least, on both their OS and the Macintosh? At one point, they supported IE on Solaris.
There seems to be some myopia at work there that rivals Steve Jobs’ fabled reality distortion field. But rather than being based on charisma and passion, it stems from paranoia and fear.