Microsoft ads to promote Mac – Tech News – CNET.com
Microsoft, which until recently had been critical of Apple’s efforts to pitch Mac OS X, has been stepping up its marketing effort for the Mac version of Office.
Perhaps MSFT is realizing that selling applications software that locks out users who don’t use their OS is a bad idea, especially as application upgrades are not tied to currently flaccid hardware sales much better to make stuff people want to buy than force them to use stuff they don’t.
On the other hand, the news that MSFT’s Mac business unit leader is moving to the X-Box is interesting. Who’ll take his place and will support stay strong or will it slip?