who wants DRM-encumbered music? It ain’t Apple or Microsoft.

On the heels of the new accord with the Beatles over the Apple name, this from Steve Jobs:

Apple – Thoughts on Music:

[…]
Since Apple does not own or control any music itself, it must license the rights to distribute music from others, primarily the “big four” music companies: Universal, Sony BMG, Warner and EMI. These four companies control the distribution of over 70% of the world’s music. When Apple approached these companies to license their music to distribute legally over the Internet, they were extremely cautious and required Apple to protect their music from being illegally copied. The solution was to create a DRM system, which envelopes each song purchased from the iTunes store in special and secret software so that it cannot be played on unauthorized devices.
[…]
In 2006, under 2 billion DRM-protected songs were sold worldwide by online stores, while over 20 billion songs were sold completely DRM-free and unprotected on CDs by the music companies themselves. The music companies sell the vast majority of their music DRM-free, and show no signs of changing this behavior, since the overwhelming majority of their revenues depend on selling CDs which must play in CD players that support no DRM system.

So if the music companies are selling over 90 percent of their music DRM-free, what benefits do they get from selling the remaining small percentage of their music encumbered with a DRM system? There appear to be none. If anything, the technical expertise and overhead required to create, operate and update a DRM system has limited the number of participants selling DRM protected music. If such requirements were removed, the music industry might experience an influx of new companies willing to invest in innovative new stores and players. This can only be seen as a positive by the music companies.

Much of the concern over DRM systems has arisen in European countries. Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free. For Europeans, two and a half of the big four music companies are located right in their backyard. The largest, Universal, is 100% owned by Vivendi, a French company. EMI is a British company, and Sony BMG is 50% owned by Bertelsmann, a German company. Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly.

Yeah, it’s self-serving but does that make it any less true? The fact is — and has always been — that the RIAA’s customer-hating members are the reason for DRM. I’m sure Apple and Microsoft really love keeping engineers busy patching DRM software instead of making stuff they can sell.

He brings out some interesting points about how little music on iPods is actually under DRM, vs the DRM-free stuff the record companies are selling. I’m sure an analysis of the stuff on the P2P networks would show similar imbalance, of stuff ripped from CD vs DRM-stripped tracks from online services.

Now playing: Karma Police by Radiohead from the album “OK Computer”

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