astro-turf or something less obvious?
Worldandnation: Corporate spin can come in disguise:
If McDonald’s makes the case that fast food is nutritious or ExxonMobil argues against higher taxes, it looks like simple self-interest. But when an independent voice makes the case, the ideas gain credibility.
So big corporations have devised a form of idea laundering, paying hundreds of thousands of dollars to seemingly independent groups that act as spokesmen under disguise.
Their views wind up on the opinion pages of the nation’s newspapers – often with no disclosure that the writer has financial ties to the companies involved. A few examples:
– James K. Glassman, a prominent syndicated columnist, denounced Super Size Me, a movie critical of McDonald’s. Readers were not told that McDonald’s is a major sponsor of a Web site hosted by Glassman.
– John Semmens, a policy adviser at the Heartland Institute, wrote a column for the Louisville Courier-Journal that called Wal-Mart “a major force in promoting prosperity for everyone.” Readers were not told that his think tank had received more than $300,000 from the Walton Family Foundation, run by the heirs of Wal-Mart founder Sam Walton.
– Steven Milloy, an analyst at the Competitive Enterprise Institute, wrote a column in the Washington Times that sided with the oil industry against windfall profits taxes. Readers weren’t told that groups closely affiliated with Milloy have received at least $180,000 from ExxonMobil.
Idea Laundering: what a felicitous phrase.