imitation is the sincerest form of flattery

Yahoo! News – Is Gateway’s Profile 4 a ‘Smarter’ Buy than Apple’s iMac?

In the more playful of the two ads, dubbed “New iMac Dance,” the iMac’s igloo-shaped base bobs and weaves while the screen tilts and pans. The effect is cartoonish, but even the most extreme positions could be duplicated with a real-life iMac.

Compare that to the less flexible Profile with a screen that only tilts upward or downward — no height or side-to-side adjustments are possible. The animated Profile on TV looks much more agile, but Gateway must run a disclaimer that says, “base and monitor movements are simulated.”

Coupled with quotes like “Apple has sold the iMac purely on the basis of its design” and you have to wonder how it that so few people understand design as more than just surface appearance.

Is it any surprise that Apple can show you the iMac from all sides while Gateway insists on a single product shot?

The Profile is just a repackaged collection of the same old annoyances and shortcuts. Old wine in a newer bottle.