The challenge for the internet community, and especially anyone who wants to make money online, is to make the internet a less evil place. Not in content, but in the struggle to get anywhere at all. Meanwhile, people who can’t filter spam, or block pop-ups, or prevent viruses from spreading, are themselves responsible for these things. There are two cultures growing – those who can filter, and those who can’t – and it may well be up to us who can to help those who can’t to join the modern world, lest they drag everyone back with them.