so that’s where that business plan came from

Underpants Gnomes – Wikipedia:

“In the South Park episode entitled Gnomes (Underpants Gnomes), The Underpants Gnomes are a community of underground gnomes who collect underpants.

The Underpants Gnomes have a three-step business plan, consisting of:

Collect underpants
???
Profit!

Where none of the gnomes actually knows what the second step is, and all of them assume someone else within the organization does.”

via Ben Hammersley

[Posted with ecto]