wanna help write MSFT’s new slogan? have you heard the one they’re using?

“Microsoft: Your potential inspires us to create software that helps you reach it.”

What? What did they say? My potential makes Microsoft reach for my what?

Not sure anyone needs to be providing free marketing help to The World’s Largest Software Company . . . . .

I’ve chuckled at the ineptitude of that slogan. But then I remembered the buildings at their HQ are too low to make elevator pitches practical. You can get it out as you climb a flight of stairs, though.

If you want to try your hand, read on . . . .

My suggestions:

  • Microsoft: we didn’t get this big by accident.
  • Aren’t you glad you use Windows? Don’t you wish everybody did? (with apologies to the folks @ Dial)
  • Windows: hacker-tested, DoJ-approved
  • Trust us: we’re Microsoft . . .

[Posted with ecto]