So I found this ad at Horse’s Mouth.
Two things I found interesting about it. First, the information it relates and how easy it was to get to. I may be off a bit on my numbers as the car I used is a daily driver but only has 72K miles on it in 9 years.
The other thing I found interesting was the idea of a mini-website as an ad: you can interact with it, learn something, make a decision, all without leaving the site you meant to visit or dealing with pop-ups or other distractions. It doesn’t take you away from your destination.