they lost me at DRM

Interesting concept but the mention of DRM (how does that work with web documents?) put me off.

Numly Numbers:

Web 2.0 + Copyright = Copyright 2.0
4801 Numly Numbers registered for 1398 authors
Numly.com assigns Numly Numbers (Electronic Serial Numbers / ESNs) for all things digital. These unique identifiers provide digital rights management capabilities as well as third-party, non-repudiation measures for proof of copyright via real-time verifications. Numly Numbers are simple to generate and act as an electronic timestamp. They also allow you to track who is viewing your content and when it is accessed, monitor ratings, and can be used as permalinks!

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Unique IDs are interesting but that could be done any number of ways w/out a central clearinghouse.

Anyone know anything about this?

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