even bears pass up mass market crud

CNN.com – Bear guzzles 36 beers, passes out at campground – Aug 18, 2004: It turns out the bear was a bit of a beer sophisticate. He tried a mass-market Busch beer, but switched to Rainier Beer, a local ale, and stuck with it for his drinking binge.

Yakima Herald-Republic Local News, Sports, Real Estate, Obituaries, Shopping and Advertising:

“He drank the Rainier and wouldn’t drink the Busch beer,” resort bookkeeper Lisa Broxson said. “This was a bear with beer preference.”

The bear did try one can of Busch, but then ignored the rest of those cans, says Sgt. Bill Heinck, an enforcement officer with the Washington Department of Fish and Wildlife. “He didn’t like that (Busch), and consumed, as near as we can tell, about 36 cans of Rainier.”

Apparently the bear hasn’t been exposed to enough advertising to know what he should prefer. Silly old bear . . .

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