why not free Webmonkey’s content?

Wired News: Webmonkey, RIP: 1996 — 2004

The demise of Webmonkey and the belated praise for its success makes me wonder: what would be the downside to Terra Lycos just letting it all go with their blessing?

Obviously, as a labor of love for its creators and a clear traffic draw, it was an unqualified success in its day. Why not let it go its own way?

(Of course, I have wished the same thing for the Newton OS and HyperCard . . . )