STEVE HEYER’S MANIFESTO FOR A NEW AGE OF MARKETING
People are always saying that this medium or that medium is in decay, declining, going away. No medium goes away; its role changes. That’s all. And as media fragmentation continues… and as new choices continue to emerge and technology leaps out ahead of consumers’ wishes to change the way they behave… it’s incumbent upon us all — advertisers, marketers, creators of content and culture, everyone in this game — to think. And to think differently about how we’ll connect with consumers in the future.
This is worth reading if you’re interested in how your attention, your time, is going to be commoditized in future.