Network Tries to Foil Ad Skipping
Now, a new cable network has elevated the practice beyond the occasional, building such anti-ad-zapping efforts directly into its business model.
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The entire schedule of the new network, Fine Living, has been specifically set up to incorporate various forms of advertising that can foil the abilities of personal video recorders like TiVo and ReplayTV. Every show, for example, is available for sponsorship, while advertisers are collaborating in the making of certain one-minute segments that run in the middle of programs.