Technology Review: Objects of Desire:
Once an object reaches technological maturity, it becomes about an aesthetic feature set. In the consumer electronics industry, we’re constantly riding that wave.”
Substitute “products” for “electronics” and you’ll see why I have been calling this the “Chrome and Cupholders” ethos: the automobile as we know it is unchanged since the 30s(?) — metal body, integral fenders, enclosed, self-starting — so all changes since have been incremental and in many cases inconsequential or even reversals (tailfins?).
The safety improvements we take for granted didn’t originate inside the automakers. And the new power train options we’re seeing are pretty late in coming, when you consider electric and steam powered cars were not uncommon 100 years ago.
Anyway, read the whole thing, as they say.
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