Will Steve Jobs drop iTunes DRM in a heartbeat?:
If Steve Jobs comes through with his promise to offer DRM-free music from artists who will allow it, we’re at the beginning of the end of the DRM wars.
Of course, he never said that: he said this:
Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free.
The word “artists” never appears. An oversight? I doubt it. I’m sure Apple wants to hire a building full of entertainment lawyers to work with individual artists on their iTunes licensing — perhaps not.
The message is directed at the music companies and their customers, not to artists.
Steve Page from Barenaked Ladies is ready to take Steve Jobs up on his “in a heartbeat” offer to sell BNL’s music without DRM.
Well, yeah, who isn’t? My question there is, who owns the rights to do that? The Ladies are signed to a label and the label makes the deals with iTunes et al. That’s how everyone gets paid (setting aside how the Man always rips off the Artist).
Don’t misunderstand, I think this is a great development, but the simplistic attitude some people take to this kind of thing amazes me. Nothing I have read about this points to any advantage for a hardware manufacturer to make life difficult for customers: it’s always the content owner (the label in this case) who makes those decisions.
I’ve wondered for years how we got to this situation where the copyright in a recording is owned by the manufacturer of plastic/aluminum ware, not the performer, and the performer — the reason for the whole process — gets very little say in how their work is marketed. Perhaps that will start to change now as well, as artists seek out labels that offer DRM-free music downloads, ie, who don’t hate the people who buy music.
Big news: we’ll see what comes of it.
AAPL up US$.21 on the day with the gain coming in the last couple of hours of trading.