<-Relevare | Bringing the right information, to the right people->
I decided to learn more about a robot I logged. But their website is content-free unless you have Flash.
I can read the title of the page, and can only assume I’m not the “right people.”
I thought it was an old (and bad) design practice to assume every user wants all-singing all-dancing content. Evidently the bright sparks at Relevare know better . . . .
It’s far from buzzword-free, though: this is the kind of stuff you get from a buzzword generator.
<meta name=”description” content=”Relevare - Customised information vortals for businesses via graphical iconic interfaces”>
<meta name=”keywords” content=”relevare, vortals, icons, relevant, customised interfaces, customized interfaces, interfaces, interface design, mayfair, indexing, content, vertical portals, iconic, vortals, iconic vortals, information, knowledge”>
An old chestnut that addresses this topic nicely: Flash is evil.
2 Comments
their product’s gui is also flash based. no words, all icons. from a ui perspective, it looks more or less useless. i was left guessing what their custom ‘vortalic icons’ were supposed to represent.
“hmm… a picture of a hiking boot. is that for hiking information of shoe sales? i have no idea, because following it just takes me to another collection of vague icons that don’t seem to have anything to do with boots or camping”.
stupid crap. their investors should walk away as soon as possible.
I did eventually get to look at it (after installing Flash). Lots of moving animated widgets, very little substance. I wanted to see a demo (their rowing “vortal”) and it didn’t like the version of Flash I had just installed. The phrase “barriers to entry” comes to mind . . . . .